Welcome to Strategy for the AI Era
Strategy first. Then AI.
Read your market, find your advantage, and point AI at the work that decides whether you win.
Find Out Your Current Position in the Strategy Space
Most owners can describe what they sell. Far fewer can say why a customer picks them over the firm down the road — and the answer is usually not the one on the homepage.
What you hand over
Your website address. Nothing else. The analysis reads your own pages before it says anything about you.
What you get back
A plain description of your business — what you offer, who you serve, roughly how big you are, what stage you are at.
A recommended way of reading your strategy, chosen for your situation rather than applied off the shelf.
Your competitive position: which of seven ways of winning your business actually runs on.
Why the position matters
Everything downstream depends on it. A firm that wins on deep relationships and a firm that wins on lowest cost need opposite things from the same budget. Getting this wrong makes every later decision expensive.
Takes a few minutes. No account, no sales call, and nothing is published anywhere.
Start here
See what is changing around you
Not a trends list. A read of the specific forces touching your business, each one sorted by whether it is picking up, running out, or holding steady.
What you get back
Named forces, not categories — with what is happening and what would tell you it is real.
Who is already moving on each one: allies worth knowing, and people whose decisions land on you.
What is fading, which is usually where money is still being spent out of habit.
Why it is different from a market report
A market report describes an industry. This reads your pages first, then names only the forces that reach you — and says where it looked, so you can check it.
Best run after the profile, so the scan knows what kind of business it is scanning for.
Start here
Work out where AI fits your work
Everyone has been sold the tools. Almost nobody has been told which of their own processes are worth pointing them at.
How it works
It starts from an inventory of what your business actually does, takes only the work that decides whether you win, and asks what AI could do inside each of those processes.
What you get back
The work you have to be genuinely great at to win — and what AI would change inside it.
The work that has to be solid for that to be possible, handled the same way.
A plain statement of where there is no fit worth chasing, which saves more money than the rest of it.
What it will not do
It will not recommend a product, and it will not tell you every process is an opportunity. Most are not.
Needs the inventory first. The two run together in about half an hour.
Start here
Find out who you are really up against
The competitors that cost you work are rarely the ones you list when someone asks.
What you get back
Named firms you can go and look at, not a description of a competitor type.
Where each one sits among the seven ways of winning, based on what they say about themselves.
Positions standing empty in your market — and whether empty means unclaimed or unworkable.
One thing worth knowing
This reads what firms claim, never how well they deliver. A crowded claim is still useful: if three rivals promise what you promise, the promise is not your advantage.
Every rival named comes with the page it came from.
Start here
Where AI Leaves You Exposed
Your people started using AI faster than your paperwork changed. This finds the gap before someone else does.
Three things it looks at
Insurance and liability — three new exclusions took effect in January, and most renewal packets carry them without a word from the carrier.
Agreements and what you own — who ends up holding the rights to work an AI helped produce, and what a standard confidentiality agreement no longer covers.
What your team is already using — which tools, with what information, and whether any of it is written down.
What it gives you
A table showing where you stand in each, one specific question to put to a broker or an attorney, and a plain statement of which of the three you can just handle yourself.
What it will never do
It will not tell you a policy covers you, and it will not draft contract language. Those are jobs for the people it is preparing you to talk to.
Every figure comes from one sourcing document, with whoever published it named. Where it has nothing, it says so.
Start here
Design Your Workforce for the AI Era
Your roles were written before AI. This says which still fit, which need rewriting, and what everyone has to learn.
Three things it covers
Selection — who to bring in, and what to look for that nobody was looking for three years ago.
Developing and keeping people — how roles change shape, and who grows into the new shape.
Training — what everyone has to learn, and in what order.
Where it starts
With the work that decides whether you win, not with a generic skills list. A role only matters here because of the work behind it.
Start with the work
Choose your starting point
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